Printed menus require ongoing updates

Imagine a busy lunch service where the kitchen suddenly announces that a popular dish has sold out. If the menu only exists in print, staff must inform guests verbally or correct the existing menus.

The same applies when prices change, the seasonal menu is replaced, new dishes are added or opening hours need to be adjusted. Even small changes can mean new printed materials and extra work.

A digital menu makes it possible to keep all information in one place and update it continuously. The NFC Sticker acts as the guest’s shortcut to the menu.

How does a digital menu with NFC work?

The NFC solution is relatively simple. The NFC Sticker will typically contain a link to the webpage where your digital menu is located.

1. The guest sits down at the table: An NFC Sticker with a short instruction is placed on the table, a sign or a menu holder.
2. The phone is held close to the NFC Sticker: A compatible smartphone detects the NFC tag and opens the link to the menu.
3. The QR code works as an alternative: If the guest prefers, the same menu can be opened by scanning a QR code printed on the sticker or placed next to it.
4. The guest views your digital menu: This could, for example, be a page on your website, a digital menu solution or an external ordering system.
5. The menu is updated digitally: As long as the NFC tag continues to link to the same address, the content on the page can be changed without replacing the NFC Sticker.

If your digital menu system supports online ordering, the guest can also order directly from their phone. This functionality comes from your menu or ordering system and not from the NFC Sticker itself.

What does JM Band® provide?

JM Band® provides the physical NFC solution that connects the guest’s smartphone with your digital content.

Our NFC Stickers can be produced with your own design, logo, text, instructions and QR code. The NFC tag can be programmed with a link to the destination you want to send the guest to.

The website, digital menu or any ordering system must already exist or be set up separately. We are happy to advise you on the choice of NFC Sticker, chip, size and practical application.

Benefits of NFC Stickers for digital menus

Reduce the need for new printed materials

When the menu is digital, changes to dishes, prices and information can be made without necessarily producing new menus. This can reduce both the use of printed materials and the work involved in replacing them continuously.

Update the menu continuously

If your NFC Sticker links to a fixed web address, the content behind the link can be changed while the NFC tag remains in place.

This makes the solution suitable for, for example, dishes of the day, seasonal menus, changing drinks, opening hours and information about sold-out items.

The guest uses their own phone

There is no need for a screen at every table. The guest opens the menu on their own smartphone via NFC or a QR code.

This also means that the digital menu can contain more information than a traditional menu, such as images, allergen information, different languages or links for ordering, if your chosen digital solution supports it.

Less manual work for staff

When changes are made centrally in the digital menu, the need to correct or replace menus at each individual table is reduced.

This can be especially beneficial for cafés and restaurants where the menu changes frequently.

Where should the NFC Sticker be placed?

NFC Stickers can, for example, be placed on table signs, menu holders, counters or other visible surfaces where guests would naturally look for the menu.

When mounting directly on restaurant and café tables, it is important to choose an NFC Sticker that is suitable for the environment. Tables are typically exposed to liquids, cleaning, heat and frequent contact. We therefore recommend considering placement and cleaning requirements when choosing the solution.